About Us


ABN 44 950 211 946

JustGoodKit is an Australian veteran owned online retailer specialising in high-quality tactical gear and outdoor equipment. With over 35 years of military knowledge, founder Adam selects products that can add value to people's personal and professional efficiency and effectiveness. Adam prioritise sourcing products from Australian manufacturers first and then turn to overseas suppliers when their needs can't be met in Australian suppliers.

JustGoodKit focus on quality, fair pricing, and fast and reliable shipping options and is committed to integrity, honesty, and building long-term relationships with customers, suppliers and manufacturers. JustGoodKit wants your trust and they will stop at nothing to earn it from you. JustGoodKit wants to make its brand trusted by outdoor enthusiasts and professionals alike.

How we choose products we offer you

BLUF: JustGoodKit stands 100% behind the products we sell. Your satisfaction is our motivation.

The products that JustGoodKit adds to its shop are high-quality and affordable, align with the company's mission and values, and improve the lives of its customers. When JustGoodKit adds items to the shop, it considers the following factors:

Purpose: JustGoodKit considers whether the item fulfils a specific need or solves a particular problem in the lives of its customers. JustGoodKit wants to ensure that the product aligns with the mission and values of the company and would benefit its customers.

Quality: JustGoodKit considers the item's quality to ensure it meets a high standard and is built to last. JustGoodKit puts much effort into ensuring the product is reliable and will not disappoint its customers.

Cost: JustGoodKit considers the cost of the item to ensure that it is reasonable and within the price range that ensures the product is affordable and provides outstanding customer value.

Reviews: JustGoodKit considers the experiences and feedback of other customers who have used the item before. JustGoodKit wants to ensure that the item has positive reviews and a good reputation in the market.

Supplier: JustGoodKit considers the reputation and reliability of the supplier of the item. JustGoodKit wants to ensure that the supplier is trustworthy and ethical and can provide the product promptly and efficiently.

Environmental impact: JustGoodKit considers the item's environmental impact and whether it aligns with the company's values and commitments to sustainability—the highest quality products last longer, reducing waste.

The products that JustGoodKit sells are high-quality and affordable, align with the company's mission and values, and improve the lives of its customers.

Our Customer Service

JustGoodKit isn't just a business; it's a commitment to excellence deeply rooted in the ethos of personal service and customer satisfaction. At the heart of JustGoodKit lies a profound understanding that every customer has unique needs and expectations. This understanding shapes how we approach customer service – it's not just a department but the very essence of our operation.

Our journey began with a vision to offer not just products but solutions and experiences that resonate with the individuality of each customer. Whether it's answering questions, offering advice, or customizing solutions, we believe in going the extra distance. Our team, well-versed in the nuances of tactical gear and everyday carry essentials, takes pride in connecting with customers and understanding their needs as if they were our own.

In our world, each interaction is more than a transaction; it's a building block in a lasting relationship. We listen, understand, and respond with a personal touch that's rare in today's fast-paced digital world. This sets JustGoodKit apart – a relentless pursuit of customer satisfaction, driven by a passion to serve each customer as an individual, with respect, empathy, and a deep commitment to excellence.

For JustGoodKit, customer service is more than a promise; it's a personal mission ingrained in every aspect of our business, ensuring that each customer feels valued, heard, and exceptionally served. This is the JustGoodKit difference – where service is personal, and every customer is part of the JustGoodKit family.